If you are looking to improve your brand’s image, You will need to dort through numerous services including public relations, SEO, Brand Marketing, Review Management, and now Reputation Marketing. Your reputation is perhaps your greatest asset in the business world. looking at it is permanent whether you are reputation-building or putting up a spirited defense when the going gets touched. Managing your reputation needs to be carefully planned and implemented and should be a key part of your sales and marketing strategy.
Get it wrong and all that hard work can be lost in a moment. Get it right and you will join all those companies that spring to mind when you think of who has a positive presence in their market.
What is Reputation Marketing?
Reputation Marketing highlights and amplifies positive brand content like customer reviews through traditional and digital marketing channels to boost sales. in short, it’s a strategy to promote your brand’s existing good reputation rather than repair a damaged one.
What is the difference between Reputation Marketing and Reputation Management?
Let’s dig a bit deeper to understand the differences between these two services.
Reputation Management services use SEO, content creation, social media, public relations, and so much more to establish a positive search reputation for individuals and companies. Those strategies strengthen a brand’s online presence naturally to buy negative search results. As a result, Search engines show people your brand’s most favorable content.
once a business has earned favorable media mentions and positive online reviews, ReputationMarketing services can then spin that content into campaigns and case studies.
Why is online Reputation Management important to business?
Online reputation management is essential as it allows businesses to monitor their online reputation regularly. Since online content continuously shifts, how people perceive a brand can also change drastically.
Businesses need to identify what is being said about them online and how they can improve if people perceive them negatively.
According to research, more than 40% of digital marketers monitor their company’s brand daily, while others monitor it on an hourly basis. Through regular monitoring of their online reputation, companies can avoid the potential loss of a significant amount of new business leads and sales. Additionally, for businesses to avoid damaging their brand reputation, they must devote resources to online reputation management as part of their digital marketing strategy.
5 pillars to success for reputation marketing
Review strategy
One important component of your reputation is what customers are saying about you on prominent review sites. Here are a couple of tips for managing your online reviews.
When customers search for your business online, one of the first things they’ll see is your star rating and reviews on Google. But there is a problem. The customers who are most likely to post reviews online are those who feel that they’ve had negative experiences. As a result, potential customers often see the opinions of your unhappy customers first.
Luckily, there is a way around this problem. Take control of your online reputation by sending review requests to your customers via email and text. This will enable your business to collect more balanced feedback.
SEO and content
Ultimately, a big part of your reputation is what comes up when customers do a Google search for your business. So type in your business’s name into a search bar and take note of what you see. Are all of the results describing your brand positively? If so, you should make an effort to keep it this way.
To make sure that customers searching for your business see your best side, invest in creating great content. This could be blogs, podcasts, or even videos. Share tips that will help your customer base and highlight testimonials. This will help to drown out any negative voices.
In addition, optimize your business website for search engines. Keep broken links and images to a minimum and make sure that every one of your web pages has an enticing meta title and meta description. Taking these steps will make it more likely that potential customers will discover your business on search.
Keep your business listings up-to-date
Ensure your business listings are accurate and up-to-date everywhere they appear on the web, from review sites to social channels to business directories. This helps your business rank higher in search results and makes it easier for customers to get in contact with your business.
Make sure all of your listings across the Internet have accurate information. While it’s tempting just to do this on big sites like Google, and Facebook, remember that many customers use industry-specific sites to discover your business. Find specific listing sites in your niche and make sure your information is consistent across all of them.
Enable brand advocates
One of the best ways to grow your business is to get your current happy customers to refer your business to friends and family. Studies show that customers are 90% more likely to buy from a brand that’s been recommended by a friend.
But getting customers referrals isn’t as easy as it sounds. Though your business may have happy customers, many of them won’t actively take steps to tell family and friends about you because they’re just busy with other things.
One way to enable brand advocates to talk about your business is by designing a customer referral program and making the process easy. Businesses typically also provide incentives like gift cards and discounts to customers who give referrals. This can help customers get the extra motivation they need to spread the word.
Leverage social media
Testimonials from customers are valuable marketing materials. So they shouldn’t just stay on review sites. Instead, share them with your followers on platforms like Facebook, Twitter, and LinkedIn.
Since these reviews are already posted publicly, you don’t need to ask for permission to post them. You don’t need to have an elaborate caption either. Simply link to the review, keep your caption short, and let the customer’s words speak for themselves.
To sum it up, when protecting your online reputation, you’ll want to focus on the following tactics:
Make sure all your owned channels reflect your current imagery, messaging, and values,
Ensure all online information regarding your business is up-to-date and consistent,
Use specific language on your website to outline your company’s trademarks and set guidelines,
Develop a positive user experience, start-to-finish,
Listen to customer feedback and react to negative feedback with helpful, actionable solutions when possible.
