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How does Digital Marketing affect the growth of Real Estate businesses?

Blog 1

Digital Marketing Move in Real Estate

Digital Marketing has become an integral part of every industry now. But when it comes to real estate, 58% of millennial homebuyers have found their home on a mobile device, and 47% of real estate businesses using social media say it has generated them the highest quality of leads.
Digital Marketing has a wide range of advantages like –
It helps to build a Brand and maintaining brand-recall.
Increase visual exposure and constant motivation.
Conduct performance analysis, which enables refining the reach towards target audience.
Perform cost-effective and targeted outreach.

How has Digital Marketing changed the dynamics of the Real Estate Market?
Everybody is online and almost all the time. Potential customers of the real estate market are at various stops in their journey of buying or renting. some are just beginning their research, some are short listing while some are on war footing to secure a new address. In this scenerio, if your ad has been popping up, the customer tends to recall that and act on it. This Content Visibility is where digital marketing has scored over traditional media.
Real Estate has a very bright future in Digital Marketing. They are expanding their market value. These are some points that everybody are taking care of:
Website of the company.
Create and maintain active blog.
Company Newsletter
Improved SEO
Analyse Results repeatedly
Be active on Social Media
Running a Remarketing Campaign

Real Estate Business need to take-on Digital Strategies

Digital Marketing in india is growing at a rapid pace. Digital Marketing can be sucessful if it is aligned with overall business strategy and objectives. There are many real estate companies in india that have not yet understood the power of Digital Marketing.
Facebook and Linkedin are the most popular platforms with real estate business with 80% and 71% share respectively.
However, Instagram has only 28% real estate participation despite being a growing and popular platform.
Reach out to potential buyers and inform them about your projects and legacy by hiring a reputed real estate Digital Marketing Company like AdzGear.


Almost, 92% of all purchases begin with online searches and this provides an insight into the digital transformation of the real estate and how it’s the best time to beat the compitition and adopt the digital platforms
Ultimately, it is not only about how many people you reach but the quality of the conversion. and then it’s a Win-Win!