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Pay-Per-Click and paid Search

Each PPC campaign is unique and has its own set of objectives.
Campaigns under our PPC Management Service include:

PPC Management


Are PPC and paid search the same?

Often the terms are used interchangeably. Basically, “paid search” refers to all ads that you can place on Search Engine Results Pages (SERPs) like results pages on Google, Bing, and more. “PPC” – meaning ads that the advertiser only pays for when people click them – is a very common model in paid search advertising.

What is PPC and how paid search marketing?

Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an advertisement platform and pay the host of the platform when their ad is clicked.

Is PPC a Google search?

Google Ads is Google's pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results.

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